E-commerce websites, like all other websites should serve what they are primarily meant for, i.e. selling, purchasing and distribution of goods or services using internet as a medium. A website based on ecommerce web design principles should take into consideration a number of key factors like:
User Friendly Layout
One of the most effective ecommerce web design tip is to keep it simple and clear. A user will happily surf and spend time and money if he knows where he is what he needs to know. A cluttered design layout with too many options would only confuse the user.
Product Descriptions
Insufficient product description may be one of the biggest hurdles that stop a customer from online shopping. Since a customer cannot touch, feel or examine a product while shopping online so providing the customer with relevant and sufficient product description can be a very good ecommerce web design technique.
Search Options
If a customer comes to your site with something specific in mind; online search option is what he shall be most interested in. Offering the product search through different aspects like product name, price, color etc would be a real help.
Shopping Cart Facility
Another very useful technique for a successful ecommerce web design could be the provision of shopping cart mechanism which gives him the flexibility to view, add, delete or edit the product inventory all the while he navigates through your website.
Online Security
You can only increase online transactions on an ecommerce website if provision of top notch online security is made sure to prevent threats like identity theft and credit card scams.
Following these few ecommerce web design tips can be your missing link to success in an ecommerce website.
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